Our story 

We’ve been the client. We know what flows or breaks. And what makes it unforgettable.

​

Salt was founded by Anand and Darshana Chheda, who spent years on the other side of the table — leading marketing and gifting at some of India’s most demanding brands.

​

At Hindustan Unilever, Anand handled merchandising across regions for Brooke Bond Taaza — managing the required timelines with robust precision. At Lodha, he curated high-impact gifts for upscale homebuyers and channel partners — where every detail was under the lens, and every delay had consequences.

​

Darshana, during her stint at Reliance, ran vendor management with a sharp eye on quality, price and turnaround. Her instinct for aesthetics, packaging, and trend-forward curation meant that the gifts she chose didn’t just meet expectations — they left a mark.

​

From trade promotions to concierge gifting, from mass rollouts to deeply personal gestures, they’ve seen the full arc of what works — and what gets quietly discarded.

​

That’s why they started Salt.
A gifting partner that works like your in-house team would. No fluff. No panic. Just ideas that land well and logistics that run tight.

​

Little Salt. Lasting Result.