Real Brands. Real Moments. Thoughtfully Gifted.

Every box we curate tells a bigger story — of people celebrated, relationships deepened, and brands remembered long after the ribbon’s off.
This is a peek into how Salt helped businesses turn small touches into lasting impressions.

Triumph International x Miss India 2018

Brief: Create memorable branded merchandise for Miss India finalists to launch Triumph’s sports lingerie line.

Challenge:

Designing utility-led, high-quality products that reflect both fitness and femininity—while standing out in a crowded beauty and fashion landscape.

Salt’s Spark:

Salt crafted a fitness-forward gift kit tailored for confident, modern women. The kit included a premium gym vest, branded T-shirt, sweat-absorbing towel, sleek sipper bottle, and stylish gym bag—everything a contestant needs to feel fierce and fabulous.

We just didn't just brand it. We made it wearable, usable and memorable.

Life OK: A Guide to Understanding Women (Fictional Book Safe)

Brief: Promote Life OK’s quirky dramedy about a professor navigating the mysteries of womanhood.

Challenge:

Capture the show’s humor and theme with a piece of merchandise that engages journalists and media in a memorable, delightful way.

Salt’s Spark:

Salt created a custom “book safe”—a faux self-help book titled “A Guide to Understanding Women.” On opening it (via keychain lock), recipients discovered a witty twist: a note saying, “There’s no guide in the world to understand women. Start writing your own.” Inside was a branded notepad.

It wasn’t just merchandise—it was a moment. A conversation starter. A collectible.

Life OK: Sher-E-Punjab—Maharaja Ranjit Singh

Brief: Launch a regal period drama with a promotional gift that reflects legacy, strength, and Punjab’s heritage.

Challenge:

Balance historical reverence with modern design, creating a premium gift for media stakeholders.

Salt’s Spark:

Salt crafted a bespoke table lamp inspired by traditional Sikh motifs, designed with delicate cutouts that projected symbolic imagery when lit. It doubled as a functional desk accessory, rooted in history yet styled for contemporary relevance.

We turned a story of leadership into a beacon that glowed on every desk.